The Chi Ionic Permanent Shine Hair Color is a Ammonia Free & contains a pleasant fragrance. It also minimize irritation on the scalp. CHI 44 Ceramic & Far InfraRed will provide maximum color penetration inside of the hair. Ionic Technology-Ionic charge (+/-) will anchor the dyes inside of the hair. CHI Ionic Dyes deliver unbelievable radiance, shine & longevity. Silk Crème Base for smooth& economical applications. Tubes are marked in 1/2 ounce increments for easy measuring. Farouk Chi Ionic Permanent Shine Hair Color provides a longer lasting color with unparallel shine. Provides richer more vibrant reds, sensational brunettes, and fiery coppers. Pre-mixed Coverage Plus for 100% Grey Coverage. Exceptional High Lift Blondes for up to 5 levels of lift & deposit.